Our Story
Bloom is like a breath of spring air, lovingly crafted to unfurl deliciously in a delicately layered cocktail, or as the ultimate companion spirit, elevated by the effervescence of a classic tonic.
Rooted in Nature
Bloom is a nuanced blend of the finest all-natural ingredients with a trinity of aromatic botanicals at its heart: florals of sweet red clover and sunny chamomile dance harmoniously alongside the crisp citrus of pomelo.
Artfully Crafted
Exquisitely poised with its faceted silhouette referencing petals and blooming, the Bloom decanter evokes the glamour of vintage perfume flacons. Our distinctive gold chamomile insignia calls to mind the art deco era. A gold coin bearing the inscription ‘Natura Creatrix, Homo Artifex’ crowns the graceful glass and cork closure, encapsulating the artfully crafted nature of Bloom.
A Fragrant Expression
Bloom embodies the fine delicacy of English florals with a fresh and fragrant nose, a hint of honey sweetness on the palate and just a whisper of juniper. Bloom’s unique and pleasing flavor profile is as refreshing as dewfall and exceptionally smooth, like soft velvet petals.
Our Master Distiller
Bloom was conceived by Joanne Moore, a world-renowned gin aficionado and our master distiller at G&J Distillers. England’s oldest distillers, we’ve been crafting gin since 1761 and are globally recognised as leading and award-winning gin producers. We consider ourselves the home of modern English gin with a passion for innovation backed by centuries of handcrafted distilling expertise.
Joanne is the originator of the gin wheel – aka the organoleptic chart – which she developed in 2007 as a sensory tool to analyse flavour profiles. Known for her innovative approach and deep botanical knowledge, she has become a leading figure in modern gin distillation, inspiring a new generation of distillers while honouring timeworn traditions. Her work continues to shape the global gin landscape.