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BLOOM Artist Series

BLOOM Gin is inviting everyone to celebrate the power of the female collective with the launch of a new limited edition label design.

The striking new label, designed by acclaimed illustrator, Lainey Molnar, has been created to celebrate female empowerment and promote body positivity. The  release follows a survey which found that 61% of women feel self-conscious about their bodies and 35% feel under pressure to conform to unrealistic beauty ideals they see on social media.*

A quarter of the women surveyed said it is their friends who have the biggest impact in terms of making them feel good about themselves and embracing body positivity. The collaboration is part of our latest campaign, showcasing the work of artists that are striving for female empowerment, celebrating women and bringing a fresh perspective to consumers.

*Source: Survey of 1000 British women, conducted by OnePoll from 11.01.2022 – 14.01.2022

You do you and celebrate!

To support female friends to counter this growing negativity amongst women around body image, BLOOM Gin has partnered with inspiring Hungarian illustrator, Lainey Molnar – renowned for her eye-catching designs celebrating female empowerment – to create a stunning label and bottle wrap design for two of its most popular gins, the iconic BLOOM London Dry Gin and BLOOM Passionfruit and Vanilla Blossom Gin. The illustrations aim to uplift women by showcasing female togetherness, enjoying me-time and presenting more realistic body images.

lainey-molnar-1

“For many, social media can be a daunting place. It’s very easy to compare yourself to the images you see on Instagram, for example, and begin to question yourself and your body image. My art – I hope – helps to provide a counterpoint to the noise online. Through my work, I’ve aimed to reflect the personal challenges and concerns that relate to me and my followers, ranging from struggles with body image, mental health, and generational trauma as well as the sizable expectations placed upon new mothers.”

“From my very first conversation with the team at BLOOM Gin, we were aligned on uplifting women with this special launch. The moments I illustrated for this project are open to interpretation. Are they sisters, best friends or lovers? Are they celebrating, cheering themselves up or just enjoying the moment? These ladies could be you or me, your neighbour or your best friend. It’s all of us, bonding over shared experiences, I wanted everyone to feel represented. To think that any woman could walk into a busy supermarket and find a connection to this representation of our shared female experience is wonderful to me.”

- Lainey Molnar

GET YOUR HANDS ON OUR NEW BEAUTIFUL BOTTLES

The special designs will be available on BLOOM London Dry Gin and BLOOM Passionfruit & Vanilla Blossom Gin

Bloom London Dry Gin

Bloom Passionfruit & Vanilla Gin

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Explore our award-winning gins, carefully blended using the finest natural botanicals to create a distinctively fresh and floral taste.

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