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News & Events
Festival Season is Back in BLOOM
FESTIVAL SEASON IS BACK IN BLOOM FOR 2021
We’re delighted to announce that we will be joining American Express presents BST Hyde Park as the official gin sponsor!
Yes, that’s right. In 2021, we’ll be bringing our range of fresh and floral gins to the UK’s greatest outdoor venue and it’s set to be the celebration of the summer. This will be our second time joining the festival and once again, we’ll be serving up great drinks and good times to all Hyde Park festival goers (we hope that includes you too!).
We’re so excited as our BLOOM Gin bar is set to be better than ever before, this year featuring a VIP sun terrace, perfect for soaking up the festival vibes whilst enjoying a BLOOM G&T or tasty cocktail.
“American Express presents BST Hyde Park 2021 will be a huge and eagerly awaited celebration for the nation and we are absolutely delighted to be joining the festival as the official gin sponsor for a second year. Hyde Park is one of the greatest outdoor venues in the world and each year it hosts some of the world’s biggest artists, so there really is no better place to celebrate the return of festival season as we know and love it.”
Elaine Maher – Global Brand Director
START PREPPING FOR A SUMMER IN BLOOM
While Summer 2021 is still some way off, you can start prepping right now with our Summer in BLOOM Cocktail – a tasty tipple that’ll feature centre stage at the BLOOM bar next year. We’ll also be donating 10 pence from every BLOOM serve sold at the festival to the Drinks Trust – a charity supporting those in the hospitality industry that have struggled as a result of Covid-19.
Ingredients
- 35ml BLOOM London Dry Gin
- 20ml pink grapefruit juice
- Rose lemonade
- Pink grapefruit to garnish
Method
- Combine the BLOOM London Dry and pink grapefruit juice in a globe glass
- Stir, add ice and top with rose lemonade
- Garnish with pink grapefruit
